Last week, our director of coffee Jennifer (on the bottom shelf in the group shot above!) attended a producer-roaster quality exchange at Cooperative Coffees' headquarters in Montreal (Coop Coffees is the importer we co-own with 22 other North American coffee roasting companies). There she met with other Coop Coffees member...
A circular economic model is the vehicle required for change within the specialty coffee industry. When we operate along a continuous circle across our supply chain, we can build wealth and expertise alongside coffee farmers, rather than in spite of them.
Current leading trends in specialty coffee primarily tie company resources to increasing coffee farm production and quality through capacity building and agricultural inputs. While production and quality investments at coffee origin are necessary components to any "sustainable" trading model in the coffee industry, increasing agricultural support (under the guise of combating climate change) fall grossly short from anything even close to what our coffee-growing friends would call "sustainable."
Higher Grounds donates 1% of our sales to On the Ground, our partner nonprofit.
On the Ground empowers coffee farming communities through gender and social equity, environmental sustainability, and economic security.
True sustainability is only possible through a human-centric approach.
At every touchpoint along the supply chain--farmers, co-ops, roasters, buyers, baristas, and consumers--we advocate for not just the highest standards in coffee, but the highest standards of human life and respect.