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Valuing Specialty Coffee: About our 2022 Price Increase

Coffee is worth more.

Globally, coffee is valued on a commodity scale. And as we wrote back on our blog in 2018, market shifts are expected with any commodity. But in the case of coffee, the livelihoods of 25 million farming families are at stake. The commodity price of coffee in 2018 did not cover a farmer’s cost to produce that coffee.

Over the past year, that global price has increased considerably. That’s actually good news for many coffee producers, who can now cover their cost of production and afford to pay a better wage to staff on their farms. For businesses on the consuming side, this shift is a timely opportunity to address the fact that for a long time now, specialty coffee has been artificially undervalued, and we want our farming partners to thrive. Further, with increased costs in shipping and logistics, packaging materials, and utilities, it’s simply becoming more expensive to run a coffee roastery.

Even though our prices have changed, our commitment to farmers and community remains steadfast.

 

ALWAYS ORGANIC + BEYOND FAIR TRADE

We choose organic because it’s better for the earth, for those tending their land, and for our consuming bodies. We pay premiums to ensure our farming friends are earning a profit and able to care for their families and their farms.

 

 

VALUING OUR STAFF WITH SUSTAINABLE WAGES AND BENEFITS

We care about our people. Our team works hard to craft and package coffee for you, and we support them with health care, retirement options, paid time off to volunteer in our community, and a stipend for wellness-related expenses.

 

 

LOWERING OUR CARBON IMPACT

The importer we co-own, Cooperative Coffees, is committed to be carbon-neutral by 2025. Along with them, we pledge to decrease our impact on the environment with more sustainable packaging and manufacturing.

 

 

 

TRANSPARENCY IN TRADE

View our contracts with coffee producers at fairtradeproof.org. See the price we paid and the certifications held by our producer partners.

 

 

 

EXCEPTIONAL COFFEE FROM A WORLD OF GOOD FRIENDS

We want specialty coffee to be beneficial for the entire value chain, from farmers to consumers. We’re here to share the stories of our producer partners and craft delicious coffee for you to enjoy.